Tuesday, 11 March 2014

Evaluation Activity 1: Title


This is the shot of the title of our film. We decided to put it in front of a shot of James' character walking through a large puddle, as it makes the image have more depth, rather than just the standard white title on black background. The murky puddle offers an ominous ending to the trailer, and reflects the dark tone of the film. As the audience is unable to see who is walking through the puddle, this adds an element of mystery and suspense, creating an enigma code to tease the audience into seeing the film. The colours of the puddle are very dark, as a bright blue puddle would not suit the tone of the film and ruin the effect. Instead, a dark, shadowy puddle works in evoking the sense of impending danger. The text itself is quite thick, presenting the film as bold and exciting. A thin text wouldn't work as well, as it would seem weak in comparison to the rest of the trailer and would provide a pathetic ending to an epic trailer. On the other hand, a thick text supports the trailer and offers a solid ending to a strong trailer. Naturally, the title was written in capitals, as lower case would also look weak. Lower case could work for a comedy or a romance, but action films need to stand out and appeal to a male audience. The colour white was chosen in order to make the title look clean and simple, yet effective as a consequence. It gives it the appearance of looking high brow, as if it's a sophisticated film. Many action films adopt a colourful, extravagant font, but this doesn't appeal to a wide audience, as it looks stupid. The style of title that we chose is similar to action films such as Captain America: The Winter Soldier.